Mim’s is an imaginary brand designed for an alternate universe in which humans aren’t the leading species.
This box serves as a prop for this fictional planet and was designed along with a newspaper that gives context for this universe.
Above it's an ad designed for the fictional newspaper, and below the illustration was created to be placed as the missing “child” often seen in vintage milk cartons.You can see a process of how it was made. For the final version, the image was kept in duotone as to fit with the aesthetics of the box.
These are some of the sketches, mockups and tests before the final version was designed and printed.
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