I was fortunate enough to be part of the Women’s March 2020 Art Build Team. The team was lead by Rose Jaffe and Chelsea Ritter-Soroner, and composed by Crystal Clarity and me, with the help of Ann Gill plus multiple volunteers. Together we had the task to create impactful art that represented the women's march’s 3 main agenda items: reproductive rights, immigrant rights and environmental justice.
FRONT-OF-MARCH BANNER
GRANGE EXTENDED
HEAVY ITALIC
HEAVY ITALIC
AGENDA ITEMS BANNERS, FLAGS AND POSTER
Titular Alt Heavy Italic
The Banners
After deciding on the message to be used for each agenda item, I designed multiple options for the horizontal banners. The front-of-march banner had to be bold, typographical and striking. Since the message was short, I used Grange Extended Heavy Italic for it to take more space.
For the other banners a more narrow typeface was used to fit the larger messages.
Photo by Mariah Miranda www.mariahmiranda.com
From the beginning we decided on a vibrant color palette as we wanted the visuals to feel somewhat celebratory. The 25-foot-long banners were designed in Illustrator and later projected and hand-painted with the help of volunteers.
Photo by Mariah Miranda www.mariahmiranda.com
The Posters & Flags
Besides the main four 25-feet-long banners we also made posters and flags to be handed out at the march.
The illustrations bellow were completed as follows: Reproductive Justice by Crystal Clarity, Environmental Justice (also shown right) by me, and Immigration Justice by Rose Jaffe.
The same typeface as the banners was used for these designs.I took charge of the graphic design work and the posters were screen printed by Crystal and the Arcade DC.
The Vertical Banners
We decided to create larger banners using the imagery of the screen-printed posters. Each of us took on the illustrations we had made and rendered those on a larger scale to be used as vertical banners.
The paintings bellow were completed as follows: Reproductive Justice by Crystal Clarity, Environmental Justice (also shown right) by me, and Immigration Justice by Rose Jaffe, all with the help of Ann Gill.
Bellow you can see a time-lapse of the banners being painted.
The Sketches
Before committing to any design we discussed and sketched together. Bellow you can see some rough ideas that weren't used. On the right is a preliminary version of what ended being the poster for environmental justice.
